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Understanding The Top Secrets To Successful Video Marketing
Video marketing is a digital marketing in Orange County strategy that every digital marketer needs to know. It is clear to marketers that video marketing is essential. But what makes an excellent video? What keeps your viewers engaged? Here are some top secrets that will take your video marketing to the next level.
Focus on stories
Some people focus on sales but that is not a great idea. Before social media, if you wanted people to see your ad, you would pay a TV station or print media to run your ad. On social media platforms, you can reach the same audience without paying the media. This means that your branded content competes with entertainment and not interrupting it.
Therefore, if you want your videos to be watched by your target audience, they should create value for the viewers. Videos are focused on brands or driving sales and this means that they will likely be ignored. When creating the best video content for your viewers, it should tell a story. The better you tell your stories about yourself, the more likely your audience will understand what you are offering and what your company can do for them.
Make good use of the first few seconds
People’s attention spans are short and the average span in most people is about 9 seconds. When creating a great video, your digital marketing agency must bring your brand story to life in the first few seconds. This way, you will instantly gain interest as people see through their news feeds. In the first few seconds, you should give clarity to what your video is all about and give your viewers confidence that they are about to watch something useful.
Target relevant audiences
Facebook is an incredible distribution platform. One of the top features that make it stand out from other types of marketing channels is the in-depth targeting of your audience you can use to choose your audiences. You may have used Facebook ads before to target your target audience but you can also target every post on your Facebook page to a selected audience.
You should share highly targeted posts to make your content appealing to your audience. With Facebook's organic reach on the decline, this feature could ensure you are reaching the most relevant people with your posts. You can segment your Facebook audience by gender, age, location and language. You can also segment them further by interests.
Include a call to action
When creating your videos, you should optimize your content with a call to action. A call to action does not always have to lead to sign-up or sale. It may include asking people to subscribe to your YouTube channel, follow or like your Facebook page, share your content with friends, check out other videos and comment on your video.
Optimize for search engines
Search engine optimization is a popular digital marketing in Orange County strategy and you can also optimize your videos for search engines. You can use keywords in your titles, add a description to your videos, and even collaborate with other influencers and brands.
