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We often hear from businesses that Orange County internet marketing is tough. They rely on agencies to provide clarity and guidance so that they can make the best business decisions. When it comes to the online world, the speed of technology presents unique challenges. Here are some of the top challenges of online marketing.

Social media management

There are high chances that you have not figured out your social media strategy. Social media is so young and businesses are more likely to have failed in social media marketing. This includes companies of all sizes. Some of the most common social media marketing challenges include knowing who will do the work, the kind of content to produce, how often to sell on social media and how to produce remarkable content.

Work on process

Most problems in social media marketing can be traced back to the process. A flawed content strategy and a flawed process for managing social media will only lead to failure. Some businesses do not have content strategies at all but it is even rare to see a great social media marketing process. Given the choice, you would rather have a content problem than a process problem. Strategy and content are easy to fix. Incorporating a well-executed disciplined process for measurement, execution, and accountability is more difficult. You can overcome the inherent challenges by fixing the process.

Getting value from search engine optimization

This is a great challenge that marketing agencies try to fight. From lack of keyword data to changing algorithms, it is hard to get results and harder to see results. This is not a fun combination for marketers. The biggest losers are companies that rely on search engine rankings for most of their online revenue. When the rankings disappear, their revenue quickly follows.

Even if you do not find yourself in recovery mode, trying to break through your competitors without the availability of effective cheap solutions has a lot of people questioning the value of SEO. The cost of input has increased whilst the expected output has reduced.

Reset your expectations

We want to know how much money can be attributed to your search engine visibility. This has not changed but how you make the connection is not as transparent. You should be willing to dig deeper and be smarter with your data.

Multi-device usage

One of the biggest challenges that data-driven agencies face is how to track the experience of their visitors across multiple devices over the buying cycle of the consumer. It is difficult to trace back a sale to the device of origin because someone can use a different device to view your ad, and then use a different device to buy. From your analytics, you will see the sale coming from a direct search when it actually came from an ad.

There are no easy solutions to this problem but your Orange County internet marketing agency should be aware of this behavior and make smarter decisions with the available data.