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Advertising used to cost a fortune but advertising companies in California do things very differently these days because there is technology and the internet and because there are a whole host of ways to reach customers these days. TV remains a huge way, say advertising during a Super Bowl, or during a favorite soap opera, but TV remains expensive although obviously an option for those who have money. Options to TV include radio, still expensive although there are many radio stations just like there are many TV stations, and of course, podcasts are a valuable space to advertise in these times & days. But more than anything, there is the internet and this is where most branding and advertising is done these days. And of course there is video and YouTube too!

Use the internet for advertising

There are so many ways of advertising on the internet, some of which are free of charge, and advertising agencies need to be really good and keep on top of the digital marketing world. There are the online platforms that we are all familiar with, such as Facebook, Instagram, Twitter, LinkedIn and Pinterest, but there are also business platforms such as Google, and well, so many, you need to get the information from your advertising agency. And then there are all the ways you can advertise on these platforms. Here are some of them.

Business listings

Ensure that your business is listed on all the business platforms that there are, online. Think of this like advertising in the Yellow Pages, but doing it online. In fact, there is a Yellow Pages online. Always have a listing for your business on the business search pages.

Social media presence

Your company should always have a presence on Facebook, and depending on the nature of your business, on Instagram and Twitter too. Again, these are not the only platforms so let your advertising agency tell you where you should be posting. They will, if you hire them, do the posts for you.

Search engine optimization

When your product or service is being advertised on the internet, your advertising agency will use search engine optimization to get you the branding and the coverage, to get you your slice of the Internet pie. They will do this smartly and cleverly, in posts, in online ads, and in visuals and possibly video.

Video and visuals

Video is a huge part of online advertising these days, and so are the visuals you use, even the visuals on your website and blog. It’s all about tagging, keywords, SE0 and being creative, and your advertising agency will be creative for you and get your brand and your supply or service out there.

Employ an advertising agency who is prepared to learn and understand your business. Find one which does data, research and analysis. The advertising companies in California go the extra mile and really increase your branding, your business and your custom, in a cost effective and professional way.