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The Roles Of A Creative Agency That You Need To Know
Creative agencies near me vary in type, size, and approach but most of them follow a tried and tested structure. To package and connect various products, brands, or services to consumers, creative companies have roles dedicated to programming, design, marketing, account management and advertising.
Read on as we break down some typical creative company departments for those interested in working with a creative company. Start by considering whether the creative company has the ability to plan, create and do by understanding the different roles that the agency has.
Creative director
This is an individual who leads a creative team in a creative company. Creative directors consist of website designers, art directors, and copyrighters who create the concept for the service or product. Some of the responsibilities of creative directors include overseeing the creative process and guiding the creative team.
Art director
This is an individual in a creative company that is responsible for defining the visual style of a service, a product or a campaign and the visual output of all of the entire creative process and work before it reaches the customer or client. He or she should be a good multi-tasker with awareness of trends in the design industry.
Graphic designer
Creative companies also employ graphic designers to create visual concepts based on design direction from the art director. Graphic designers find the most effective solutions to getting their messages across in electronic and print media through the use of type, color, format and imagery.
UI and UX designer
Marketing agencies also work with UI and UX designers to create the UI and UX process in which a website functions. This involves designing the visuals and mapping out the functionality and user flow of each page or screen that a user interacts with to make it effective and enjoyable to use.
Web designers
Web designers have both technical and creative skills to redesign and build websites. Some of the top responsibilities of a web designer include bringing creative ideas to life across multiple digital formats and working with user experience designers, creative teams and web developers to ensure a strong final product.
Content
When it comes to content, creative companies may employ a variety of professionals to help them create audio, text, photo, and video content.
Copywriters
A copywriter is an individual who comes up with advertising ideas, with a strong focus on copy or written words. The text is sales-focused and can range from online marketing campaign headlines to web copies. Usage of skills is for promotional campaigns or/and products such as print adverts, brochures, emails, blog posts and so on.
Brand strategist
This is a professional who provides helpful recommendations on the direction of a product, brand or service. Some of the top responsibilities of a brand strategist include analyzing current digital marketing research trends and data and using the information to develop practical solutions for effective marketing plans.
Digital strategist
Serious creative agencies near me work with digital strategists to develop, implement and manage the web presence architecture and digital marketing strategy for brands, services and products.
