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Warning Signs And Red Flags Of A Bad Marketing Company
When entering into a relationship with a marketing agency in Orange county for the first time, you are likely to have high expectations of superior products, outstanding services, and an all-around beneficial relationship. In most cases, this is what you get if you chose the right agency.
However, in some cases, you will get the opposite of what you expected and end up disappointed. The key is to determine if the relationship needs a little work to get everything started. Here are some five warning signs that your marketing company may not be doing its work correctly.
It is not a strategic partner
Vendors you work with should understand your organization, including your perspective and goals. Your marketing company should come to you willing to learn about your business. They should do this within a reasonable time and know how they can help you achieve your goals. If within a few months, they do not understand your business and your goals, then it means that they are not the right one for you. You should start searching for a different marketing company before it is too late.
They don’t have your best interests in mind
A lot of vendors give you lip service about how much they like their clients and how they do the right thing. However, they never provide enough proof to prove what they are saying. When a project encounters challenges and difficulties or even gets off track, your provider cowers off and leaves you to deal with your own problems. Some marketing agencies will even ask for more money than what was agreed upon just because they encountered a few challenges. You need someone who can be with you and help you solve your challenges.
They don’t provide proactive and clear communication
Problems can arise when executing projects. It is how your marketer provides solutions to your problems that make them stand out. You should have an open and honest mode of communication between you and your marketer. Your marketing company should provide insights into how things are running and what is on track. They should also give you a heads up on problems and challenges they may be encountering. This comes in the form of a quarterly review or weekly updates. You should feel that your marketer is being transparent and forthcoming about what is getting accomplished and what is stalling.
If they are a great partner, you will find that they will take the updates further and map marketing activities and results to the business goals.
Their projects don’t stay on track
Project slide is a very important thing to look at when working with a marketer. This means that you stated with a particular deadline or timeline but gets adjusted for various reasons. There are some delays and legitimate reasons that may hinder your projects from getting accomplished on time.
However, if this becomes a habit and your marketing agency in Orange county keeps coming up with an excuse, it is a clear sign that they are not the right agency.
