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So, you have engaged the services of a firm that offers video production in Orange County California, to create promotional videos for your firm and website. Even though the production costs have decreased, it still remains an investment. So, do you have it embedded on your site, sit back, and just hope for the best? Certainly no, you will surely want to take advantage of utilizing it as much as you can. So, this article offers five top ways to utilize your video to greatly promote your business, attract a lot more views, and bring a lot more visitors to your website.

1. How-to videos

First of all, consider whether you actually have any chance to produce a manual or how-to video which easily demonstrates your service or product. Then, you should go on to optimize the video clip for the service or brand’s keywords.

2. Upload the clip onto YouTube

Secondly, create a YouTube account, and then upload the video onto your channel. Ensure that you choose the title, tags, and description quite carefully, making sure that they all contain the major key phrases and keywords. This will help in ensuring that the video gets the chance to be found when individuals search through YouTube. The other benefit happens to be that Google might even decide to rank your video on the first page of search results, if it takes it to be relevant to search results. Any major video production company in Orange County California can help you with how this is done.

3. Utilize the video in your newsletter/email

Next, consider placing a video link in your newsletter. Take a photo of the video and paste it into your newsletter, then create a link to it. Including an image for the video is probable to enhance your click-through rate by between two and three times, which is quite significant. This also applies to pasting the video into your email. The email could be sent out to chosen parties, with a CTA to view it and then comment.

4. Upload the video onto yell.com/video

Next, you should visit yell.com, click on the video section at the top left-hand corner, then create an account for your business. This makes it possible for you to upload your clip. So, when users of the platform search for any required location and service, your clip might be found and viewed.

5. Utilize the video on your LinkedIn profile

Finally, you can utilize the video as your profile on social networking websites such as LinkedIn. If you are already registered on the platform, which happens to be an excellent site for business networking, why don’t you upload your clip onto your profile? This will enable interested persons to hear and watch you, instead of just read about you. This happens to be a much better means of communicating and converting a lot more leads.

These are the five top ways by which you can use the clipfrom your video production Orange County in California, to maximize investment, greatly enhance your image/brand, and drive a lot more qualified traffic to your business website. So, why not try it?