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The favourite photo-sharing app, Instagram, gives its 50 million users the possibility to become Colonne photographers with a unique photo editing feature arranged that has exploded in popularity over the previous year. However, Instagram has not only provided an innovative new medium for hopeful photographers but for brands as well. Many brands have taken advantage of the chance to give consumers an imaginative, behind-the-scenes look at what their products and services have to offer.

These days, some brands on instagram to offer consumers behind-the-scenes looks at sports or fashion shows. Some brands have even enlisted highly influential Instagram users for advertising purposes. Here are a few brands that are effectively using Instagram for marketing, branding and advertising purposes:

1. Reddish Bull: From the average social media sites like Facebook and Twitter to the new and uncharted social applications like the popular video sharing software, Viddy, Red Bull is certainly an industry leader when it comes to online marketing - and their Instagram existence is not an exception. Red Half truths post a "daily awesome" photo and maintain the tradition of "Flying Friday" to keep fans and followers engaged. However, Red-colored Bull doesn't stop with just posting engaging content, the rand name has also recently been known to "Like" others photographs as well.

2. Puma: Rather than simply celebrating shoes, Puma's Instagram was set up to highlight all the cool places that shoes take you. Puma has been known to send powerful Instagram users to big events across the planet and take pictures. Puma even sent some very lucky and influential Instagram users to Abu Dhabi so they can Instagram the Volvo Ocean Race. Since Puma doesn't have the following of some other brands (like Red-colored Bull), this strategy of employing influential users to photograph events was a good way of making sure more people saw the pictures.

3. Tiffany's: Tiffany's adopted Instagram as part of its campaign about true love. They utilized a well-known fashion blogging few for taking snapshots of love stories in Paris and New York and them on Instagram. Tiffany's also gave couples the possibility to submit their own photos using Tiffany's online Instagram filter. Beyond just incorporating Instagram into their true love campaign, Tiffany's also used the photo-sharing phone app to offer fans an inside look at how precious jewellery is made.

Though Instagram is still a fairly new medium for online marketing, many brands are realizing the power of and features of using the photo-sharing app for marketing purposes. Even though it may require a lot of creative imagination and thought to work Instagram into a company's social media strategy, those that have done so have seen amazing results and been greatly accepted by users on the platform.