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Whether you are looking for marketing campaign development or website design, working with an Orange County marketing agency can elevate your company to the next level. Hiring knowledgeable developers, skilled graphic designers and marketing professionals allows them to leverage their experience whilst you focus on what you are good at – managing your business.

However, with so many options to choose from, you might not know the best things to consider when choosing a marketing company. Here are some of the most important questions you should ask before hiring a marketing company.

What is your experience?

Some marketing companies specialize in specific projects. A marketing company that focuses on packaging alone might not be the best company for website design and a marketing company that works solely on business cards might not be great at integrated eCommerce. It is, therefore, important to ensure that the agency you hire is aligned with the product you are looking for. This will ensure you get value for your money.

Do you have experience in my industry?

It is important to work with a marketing company that has worked in your field. This will give you a head start on your marketing project. Partnerships may have been established and they can start right away. Experience within your industry may matter. Unless your service or product requires an intimate understanding of your industry, a fresh set of eyes can be a good way to refresh your marketing.

Do you have relationships with my competitors?

If you are looking for marketing agencies, it is important to consider agencies that have experience working with companies in your industry. If you are a PR firm, it might be great to work with a company that works with other PR firms but it is not great to work with a company that works for your competitors. If you find out that a company works for your competitors then it might be good to choose a different company.

Who will be working on my projects?

There are a lot of models in place from one agency to another. Some work with you directly while others have an art director. Some have a project manager that acts as a middleman between you and their internal team while others are automated and you only fill out online forms to get things done. All of the above agencies have their advantages and disadvantages but it is important to find out how the company works before hiring them.

What is the background of the experts who will be working on my projects?

Some companies have a single employee who designs and builds websites, run PR campaigns, and craft marketing strategies, and so on. Others have people who take care of every project as the focus of their job. It is, therefore, important to ask about the background and experience of anyone who will be working on your project.

Can you walk me through how you intend to complete my project?

A good Orange County marketing agency should have a clear plan of how it intends to complete your project. They should explain their plan to you before hiring them.