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In the 70's she spent
4 dimes on 4 phone calls
from a public payphone
to Associated Press, United Press
International, the Washington Post
and Washington Star Dictation
Desks.
To each she dictated a press release
of 1 paragraph, about the masochism
of Charlie The Tuna Fish who wants
to be impaled on a hook so that
he can be consumed. (This ad is
similar to "I'd Love To Be An Oscar
Mayer Wiener"). It went onto both
international wire services. Johnny
Carson, an avid newspaper reader,
used it in his monologue.
Millions of dollars in free advertising
of an idea at the cost of 40 cents.
Rick Corbin quoted Robert Schuler:
Anyone can count the apples in a seed.
Only God can count the seeds in an apple.
-saiom shriver-