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While much of the press has focused on exotic locales like India, Mexico is actually the most common destination for Americans traveling for health care. Last year alone more than 50,000 Americans traveled to Mexico seeking everything from heart surgery, hip replacement, cosmetic dentistry, cosmetic surgery procedures,The Secret Love Switch Review preventive screenings and even homeopathic health treatments. Mexico is widely recognized for its number of leading gastroenterology (weight loss) surgeons.In its study Medical Tourism: Consumers In Search of Value, Deloitte estimates the number of The Secret Love Switch Free Download medical travelers is expected to reach 6 million per year in 2009. The growth is not surprising - the typical medical traveler receive outstanding quality health care at significantly lower cost over U.S. The Secret Love Switch Review pricing.For example, in Mexico, weight loss surgery ranges from $6,000-$11,500 vs. the $25-35,000 price tag in the U.S. Hip replacement is $10,000-$12,000, compared to $60,000+ in the U.S.
A $100,000 angioplasty in the U.S. is $25,000 in The Secret Love Switch Pdf Mexico - featuring a surgeon who regularly spends at least three months of his operating time in the U.S.Mexico offers the additional benefit of having direct flights from many U.S cities, and most surgeons are fluent in English as well as Spanish. The hospitals that welcome medical tourists are sleek, modern affairs featuring amenities such as patient suites, The Secret Love Switch Free Download sushi restaurants and a medical traveler concierge, while even newer, more sophisticated hospitals continue to be built.Do your research to find the medical tourism company that best suits your The Secret Love Switch Review needs. There are companies that guide patients through the process of getting medical treatment abroad, handling every detail of your trip - from insurance to financing, arranging for air travel, accommodations, appointments, transportation to and from your procedure and even keeping you in touch with friends and family.Chiropractors face a daunting task in marketing their services: Divergent philosophies among chiropractors have created a lack of understanding among consumers about what chiropractic can do for them.Chiropractic has two extremes: One defines the profession as a quick fix for back pain, while the other promotes chiropractic as a magic cure for all ailments.
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The quick-fix school of thought limits chiropractic service to a one-time engagement, while the other extreme sets up patients for disappointment by over-promising.Add to this, the negative press coverage that chiropractic has received over the years, and the profession faces a steep uphill public relations and marketing climb ahead. To meet this challenge, a "third way" that appropriately positions the profession as the middle ground between these two extremes is needed.For example: The organic food industry was once perceived as a radical fringe movement that used product disparagement and "food fear" marketing, but it has since gained widespread acceptance.Once the organic The Secret Love Switch Pdf food industry demonstrated rational health benefits of eating organically and moved away from its polarizing extremes, it shifted consumer food shopping habits. Today health-food stores such as Whole Foods are capturing market share, and to compete, The Secret Love Switch Free Download conventional grocery stores are broadening their choices of natural foods.In 2003, the USDA Economic Research Service found that organic products could be found in nearly 20,000 natural food stores and 73 percent of conventional grocery stores. This followed the USDA implementation of national organic standards in 2002, and according to Organic Monitor, the organic food market saw a 10.1 percent global market increase that same year, bolstered by rapidly increasing demand in North The Secret Love Switch Review America.Similarly, a "third way" will work for chiropractic - and progress is already being made.
Whether a patient suffers from back pain, seeks greater flexibility, has a goal of improved athletic performance, or simply seeks to optimize the body's ability to self-regulate and heal, chiropractic as the purveyor of spinal health can make a difference in a long-term relationship with patients.There are several ways the The Secret Love Switchchiropractic community can achieve the balance of this "third way," starting at the professional network and association level. If chiropractic networks and professional The Secret Love Switch Free Download associations collaborate to define and support a set of cohesive values and message The Secret Love Switch Pdf points, The Secret Love Switch Michelle Miller the unified message at this level will serve as a cornerstone for all other communication opportunities.Chiropractic is not about muscles and bones, and it is not only about nerves. The two perspectives are not mutually exclusive. If your focus is on structure, improved neural function is a beneficial side effect. If your primary focus is on improved neural function, structural improvement is a beneficial side effect.Collaboration on a clearly defined goal will redirect the energy spent debating why chiropractic benefits patients toward making healthcare consumers aware of the The Secret Love Switchimportance of spinal health.Then, as consumers turn increasingly toward wellness alternatives such as organic foods and other lucrative, related markets, chiropractic will have a unique opportunity to cross-market itself in this arena.
Framing spinal fitness through The Secret Love Switch Pdf chiropractic care as an important component of a wellness-focused lifestyle will allow our profession to reach many of these consumers who actively seek natural methods to improve their overall health.Benefits of chiropractic, such as better sleep The Secret Love Switch Michelle Miller patterns, The Secret Love Switch Michelle Miller increased energy, and treatment alternatives to drugs or invasive procedures, would be particularly compelling for those interested in overall wellness.Of course, to educate people you need to reach them when they are most receptive to your messages. The consumer's hunt for health information has become increasingly Web-based. According to the Pew Internet & American Life Project, the Internet drives consumer health The Secret Love Switchdecision-making and education, with 79 percent of Internet users having searched online for at least one major health topic.Presenting this "third way" and clearly conveying the importance of spinal health and chiropractic on association Web sites and other health-related Web sites will maximize the exposure of the message.News - on the Internet, on The Secret Love Switch Michelle Miller television, or in print - also affects consumers' perceptions. Rather than draw attention to negative messages found in chiropractic press coverage by fruitlessly combating those messages head-on, we should utilize current headline news as a platform for discussing The Secret Love Switchthe benefits of chiropractic.