It’s cool to be able to recount experiences with the product on a personal level. Sometimes setting or mood can dictate your analysis of the product. I have fond memories of drinking Abita Purple Haze at a New Orleans music clubbed called Jimmy. Michael Ray and the Cosmic Krewe were jamming a post midnight show. It was around 3 AM. I was sitting at an outside table with three friends who were all snoozing. What was I thinking of my friends? I’ll say panty weight since the real word I was thinking wouldn’t get past the censors.
One of my friends woke up and asked “George, why are you still awake?” I’ve always had a partiality toward consciousness when attending shows. It would be cheaper to just stay home if I wanted to sleep. Just because it’s 3 AM and you’ve been drinking since 12 noon is no reason to be asleep. You have to learn how to pace yourself better.
Of course, that is now a moment ensnared in time. I could possibly have had a better time. I would doubt, however, that Abita Purple haze will ever taste as good again. That was probably the optimal occasion for that beer. I’ll drink it again in hopes of attaining that same feeling that I held that night.
That probably wouldn’t be appropriate to describe all that in a product review. That’s a shame because it was a grand moment enjoying a specific beer. Maybe the consumer should know that such a high feeling is possible. And I don’t even mean from the intoxication. That was more minimal than most people would think.
And, of course, many different beers have their moments in the spotlight. The indelible stamp from the experience is now etched into my memory. This was the phoenix of my Abita Purple Haze experience.